Lessons for Marketers Through Consumers' Eyes: Building Strong Brands & a Socially Responsible Business
Clif Bar's Executive VP of Marketing, Michelle Ferguson Clif Bar is a leading maker of nutritious, all-natural, organic foods and drinks for sport and healthy snacking. With over $200 million in revenue and more than 230 employees, Clif Bar is known for its innovative marketing strategies built on its commitment to corporate social responsibility and sustainability. Our speaker, Michelle Ferguson oversees Clif Bar's marketing programs, brand development, market analysis, customer service R&D, and in-house design.
Date and Time
Thursday Oct 28, 2010
7:00 PM - 9:00 PM PDT
Location
5000 MacArthur Blvd. Oakland, CA 94613 http://www.mills.edu/directions Mills College is accessible via AC Transit buses from Downtown Oakland and San Francisco Transbay Terminal. Venue is wheelchair accessible.
Mills College - Lokey Graduate School of Business Oakland CA 94613
Printed courtesy of www.oaklandchamber.com/ – Contact the Oakland Metropolitan Chamber of Commerce for more information.
300 Frank H. Ogawa Plaza, Oakland, CA 94612 – (510) 874-4800 – officemanager@oaklandchamber.com