Lessons for Marketers Through Consumers' Eyes: Building Strong Brands & a Socially Responsible Business

Clif Bar's Executive VP of Marketing, Michelle Ferguson Clif Bar is a leading maker of nutritious, all-natural, organic foods and drinks for sport and healthy snacking. With over $200 million in revenue and more than 230 employees, Clif Bar is known for its innovative marketing strategies built on its commitment to corporate social responsibility and sustainability. Our speaker, Michelle Ferguson oversees Clif Bar's marketing programs, brand development, market analysis, customer service R&D, and in-house design.