Digital Equity for Small Businesses Presented by Oakland Digital Literacy

''Digital Equity for Small Businesses - 2011''

Presented by Oakland Digital (ODALC) Sponsored by YP.com In Association with Oakland Metropolitan Chamber of Commerce and the Michael McPherson Oakland Business Assistance Center

This series of six classes will educate small businesses in a broad range of online marketing tools. Classes will be offered on key topics, such as building a successful website, driving traffic to your site with search engines, using social media, video and mobile marketing, and creating an effective online marketing plan for your business. Oakland Digital (ODALC) is a volunteer-run California 501(c)(3) not-for-profit, public benefit organization that makes computer education more relevant and provides small business owners with the tools they need to be productive members of the increasingly digital economy. Oakland Digital works with technology leaders including Yahoo! Small Business, Constant Contact, Pandora, Yelp, and AT&T.

Suggested donation: $20 per class - Cash or Credit Card at the door, encouraged but not required.Registration online required – http://digitalequity.eventbrite.com

Digital Equity 101 --- Five Elements to an Effective Website July 7th, 11 am - 12 Noon Learn all the basics of getting a website established. Emphasis is placed on identifying a quality domain name and building a site that speaks to your target audience.

Digital Equity 102 --- Driving Traffic to Your Website July 14th, 11 am - 12 Noon This class will identify sources to help drive traffic (and potential customers) to your website. There's no need for a website that can't be found!

Digital Equity 103 --- Sources of Traffic for Your Website July 21st, 11 am - 12 Noon Discover the power of Search Engine Marketing (SEM), and the value it brings to small businesses. SEM is a form of Internet marketing that seeks to promote websites by increasing their